1. Back / Spine.


    In book binding, border of the book. -Flat back: Lomo plano. -Rounded and backed: Lomo redondeado.

  2. Back cover.

    Contratapa / Contraportada / Contracubierta.

    The last page of a publication. Opposite to the cover page. In periodical publications, usually an advertisement. In books, usually contains information about the plot, the author or Media quotes about the book.

  3. Balance.


    An harmonic visual relationship among the several elements of a design.

  4. Banding.


  5. Banner.

    Titular a toda página.

    A headline extending across the entire page, from the first column to the last.

  6. Bar.


    A thick rule often used for decoration, but also to contain text (for instance a subhead).

  7. Bar chart.

    Gráfico de barras / Gráfico de columnas.

    Chart comparing statistical values by showing them as vertical or horizontal bars.

  8. Bar code.

    Código de barras.

    Element for identification printed in publications and packagings.

  9. Baseline.

    Línea base / Rejilla base.

    The invisible basic horizontal-lined grid used to compose texts on a page.

  10. Bastard measure.

    Medida bastarda.

    Any text column width than brakes the column width stablished in the grid.

  11. Binders / Gray board.

    Cartón de encuadernación / Cartón gris.

    Is the best cardboard for book binding. Made out of compact fiber sheets, it's not easy to be arced.

  12. Binding.


    Several methods used to hold together the pages of a print publication. -Perfect binding: Encuadernación a la americana o en rústica -Half bound: Encuadernación a media pasta -Quarter bound: Encuadernación a una cuarta parte -Library binding: Encuadernación de biblioteca -Plastic comb binding: Encuadernación de plástico en espiral -Comb binding: Encuadernación en canutillo -Spiral binding / Wire-O binding: Encuadernación en espiral -Case binding: Encuadernación en tapa dura -Adhesive binding: Encuadernación encolada -Full bound / Whole bound: Encuadernación entera -Flexibound / Flexiback: Encuadernación flexible -Burst binding / Notch binding / Slot binding: Encuadernación fresada -Unsewn binding: Encuadernación no cosida

  13. Black.


    Fourth of the four colours used in the 4-colour printing process: CMYK. C for Cyan, M for Magenta, Y for Yellow, K for Black.

  14. Bleed.

    Sangre / Rebase.

    Space that extends to the trimmed edge of a page as a security area for a perfect print. Usually is 3 to 5 mm wide.

  15. Blend / Fading / Gradient.


    A mix of two colors that fade gradually from one tint to the other or from one tint to white.

  16. Body Type.

    Cuerpo de texto.

    Type used for text, normally stack in columns.

  17. Bodytext / Copy.


    The text of an article or of a book.

  18. Bold / Boldface.


    A darker and heavier weight of a typeface. Usually used to emphasize.

  19. Boldface / Bold.


    A darker and heavier weight of a typeface. Usually used to emphasize.

  20. Book block.

    Bloque del libro.

  21. Border.


    Frame of a box or of an image.

  22. Box.


    A ruled border around a story, an image or around any other design element.

  23. Brass.

    Hierro (de estampación).

  24. Briefing.

    Descripción / Informe / Resumen.

  25. Brightness.

    Brillo / Valor.

    The lightness or darkness of a color, talking as a relative term as it is easy to alter.

  26. Broadsheet.

    Formato sábana.

    A full size newspaper, measuring about 35x60 cm (roughly 14x23”). Pretty much used in English speaking countries for the reference press, opposite to the Tabloid format, typical for the yellow press. Today, though, most of the reference press are moving to Tabloid format (27,5/28x43 cm) as it is more handful and cheap to print.

  27. Brochure.


    Printed publication, non-periodical and with only few pages. Usually does not exceed A4 (Letter) format.

  28. Buckram.


  29. Bug / Icon.


    Graphic symbol used to label a story, a feature or a department. Called “Bug” when indented into the text.

  30. Bullet.

    Topo / Bolo.

    A type of dingbat (a big dot) used for items listed in the bodytext.

  31. Byline.


    The name of the reporter or writer, usually placed at the beginning of the story.